How Can A Chinese Small Town

Set Up More Than 200 Millionaires

By "Setting Up A Stall"?

The "floor stall economy" is completely on fire.

The way to greet friends in the past two days has changed from "have you eaten?" to "have you set up a stall?"

Open the circle of friends, 7 out of 10 are about stalls.

Many people are ridiculing, but smart bosses can realize the "Tao" of doing business from these small businesses.

In this town I told you today, everyone sets up a stall. Relying on the stall, more than 200 millionaires came out.

Zouzhuang Town in Pizhou, Jiangsu is close to Shandong. Due to topographical problems, it is necessary to rely on the state's relief food to survive the floods, or to leave the country to beg for food. Therefore, Zouzhuang Town was notoriously poor in the past.

Nowadays, in Zouzhuang Town with a population of less than 70,000 people, more than 40,000 people do business all over the country, and the annual labor income exceeds 1.5 billion yuan.

According to the locals, it is a trivial matter that each household earns more than 100,000 yuan a year, and three to four hundred thousand yuan is considered ordinary, and there are not a few who earn millions. According to incomplete statistics, there are more than 200 "big households" with assets exceeding one million in Zouzhuang Town.

What makes a poor town a model of wealth that everyone envy? That is the roasted seeds and nuts that people used to call the "beggar business", this small business that seems the least popular.

In 1979, Zou Xunsheng, a farmer in Zoubu Village who was too poor, summoned a few people from his village to sell roasted seeds and nuts to make a living in big cities with pots and shovel. Eight people with 50 yuan in their pockets, riding four broken bicycles, begging for food along the road to go to Shanghai.

They worked as porters in Shanghai for three months, pooling the money they earned from labor, and selling fried melon seeds and peanuts in the corner of the farmers' market.

The results of this year were unexpected. Each of them brought more than 600 yuan home for the New Year, which caused a sensation in the local area. From then on, the people in Zouzhuang Town started the roasted seeds and nuts business, and drove the roasted seeds and nuts business in Pizhou.

It is no exaggeration to say that from the northeast to Guangdong, from Shanghai to Xinjiang, in all cities above the prefecture-level city, there are roasted seeds and nuts opened by Pizhou people. In big cities, the roasted seeds and nuts opened by Pizhou people have reached a monopoly of 80% to 90%.

Most entrepreneurs are similar to the Zouzhuang people who used to live on state relief. They have no special skills or resource advantages. They rely on their own diligence to get to this day. Therefore, the successful experience of Zouzhuang people is worth learning from many bosses.

Be In An Industry That Matches Your Abilities:

The biggest mistake in starting a business on your own may be choosing an industry you don’t know or understand. If you are familiar with this industry, you can shorten the exploration time and reduce the cost of trial and error, and entrepreneurs can also concentrate on other aspects of work.

Almost every household in Zou Zhuang has the custom of making roasted seeds and nuts, so he decided and thought about it, starting from the field he was familiar with, and then there was the story of the village making a fortune.

I often say the importance of the mental power system, but " strong mental power" is not about whimsical , but after understanding one's abilities, believing in oneself on the right path, and firmly thinking that oneself can do it.

Industry That Needs Clear Market:

Some people say that this kind of big pot can do small business, with fierce competition and meager profits, what kind of industry is clearly needed by the market? In fact, it is not the case. The needs of others are their own opportunities .

In the case of melon seeds, many people like to eat melon seeds, but are lazy to fry them, and feel that it is better to spend some money to buy them. This is the opportunity of the industry. When there is demand, business will be born.

Zouzhuang people can succeed in business because they choose the right industry that the market clearly needs. Ordinary people who choose the direction of entrepreneurship are often attracted by the project itself. Once there is no market demand as a support, the entire business logic is based on fantasy.

Be An Industry Suitable For Your Own Resources:

There are opportunities for entrepreneurship in all walks of life, but there is no best, only the most suitable. If you do not have the relevant resources, you will not be able to grasp the opportunity, and the opportunity is meaningless to us. The resources mentioned here are multifaceted, including your experience, funds, contacts, professional knowledge and skills, etc.

Let’s take Zou Zhuang’s roasted seeds and nuts as an example. They didn’t start with a big fanfare at the beginning, but based on their own resources, starting from a part-time job, first accumulating a certain amount of original capital, starting from a small business, and then gradually Bigger.

Many entrepreneurs are too pursuing to make quick money and make big money, ignoring the limitations of their own resources, and blindly doing big projects when the conditions are immature. This is also a common cause of failure.

Do Industries With Low Capital Risk:

The failure rate of initial entrepreneurship is high, and it is unwise to choose risky industries. Entrepreneurship not only has to bear greater psychological pressure, for people without industry experience, the ability to control the entire project and analyze the industry situation will also decline, and the success rate of entrepreneurship can be imagined.

Therefore, choosing an industry with low investment risk is usually easier for people to succeed, and even if they fail, there is still a chance to make a comeback. After tasting the sweetness of entrepreneurship, it will also be able to stimulate entrepreneurial morale, increase entrepreneurial enthusiasm, and encourage entrepreneurs to continue their business.

Just like the original choice of the people in Zouzhuang for roasted seeds and nuts, in addition to the fact that they have no money, they also have small investment in roasted seeds, low risks and higher profits.

The main financial pressure of the roasted seeds and nuts business lies in the inventory. Even if the business is not smooth, it is easy to deal with the inventory through price reduction, and the loss will not be much. Assuming you are doing other projects, such as opening a factory, the loss caused by business failure is much greater. After all, if you want to dispose of production equipment, it is not so easy to find a buyer.

Industry With Fast Capital Turnover:

People who have never done business may lack understanding of this problem, but the most troublesome thing about doing business is encountering funding bottlenecks, lack of funds and working capital.

Many businessmen have achieved all the previous points, but in the end they may fall because of the broken capital chain.

For example, suppose you opened a processing plant and delivered several batches of goods to customers, but the customers could not pay all of your payment immediately. At this time, a big order of tens of millions came suddenly. Then you find that the deposit paid by the customer is not enough to purchase the raw materials, and the factory that sells your raw materials has not settled the previous material money, and the other party is unwilling to continue to enlarge the scale of the materials you owe. At this time, you can only watch this order fall into the water. This is the problem caused by insufficient capital turnover.

Generally speaking, retail business for end consumers has the characteristics of fast capital turnover , especially in the catering industry. Here is an example of selling roasted seeds and nuts. We buy raw materials that can consume three days at a time (assuming 10,000 yuan). After three days of sales, we will purchase a batch of goods and continue to do it, and so on.

After 365 days a year, this 10,000 yuan will cycle your business more than 100 times, which is equivalent to the value of 1 million funds. This is the tremendous power brought by the speed of capital turnover.

Let us return to the "Tao" of small business. No matter how small a business is, we can substitute it into our scientific entrepreneurial formula:

Psychological System: Through the analysis of their own conditions, people in Zouzhuang determined that roasted seeds and nuts are the most suitable business for them to get rich. The people in the town also believe that roasted seeds and nuts can make them rich. Large-scale success

Social Change: In the 1970s, people solved the problem of food and clothing, and the improvement of living standards has caused more and more "lazy people". It is precisely the needs of these hot people that their businesses are opened all over the country, and we can also foresee.

Business System: In the business system, there is a noun called "SOP". SOP means standardization. When your business is not standardized, no matter how big your business is now, it is difficult to maintain for a long time. The business process of Zouzhuang people is very simple, it is nothing more than buying, roasting and selling, which is standardized;

Organizational System: One person is a team when setting up a stall to do the roasted seeds and nuts business, sometimes there may be two or three people, so there is basically no need to spend energy to consider management issues;

Resource System: Almost every household in Zou Zhuang has the custom of making roasted seeds and nuts. The skilled roasted seeds and nuts are the best resources they have; and doing the same business on a large scale in one location can easily produce advertising effects. Such as: Shaxian snacks, Shaanxi Roujiamo, Lanzhou Ramen and so on.

A small roasted food stall is a complete management system, although it is small, it has all the internal organs.

Although many bosses have achieved millions or tens of millions now, they still may not be able to find a replicable business model.

But Zouzhuang people are not all business wizards, but they can rely on roasted seeds and nuts to promote more than 200 millionaires, which shows that this business model is simple and reproducible.