Jingdong Jedi fights back, is this going to become the second "Amazon"?

Jingdong Jedi Fights Back, Is This Going To 

Become The Second "Amazon"?

On March 2, JD.com released its 2019 fourth quarter and full year results report. The financial report shows that in 2019, Jingdong achieved net income of 576.9 billion yuan, a year-on-year increase of 24.9%.

The net benefit owing to the parent arrived at 12.2 billion yuan, and the net benefit owing to the parent under non-US GAAP was 10.7 billion yuan, a year-on-year increment of 211%. Affected by the positive earnings report and the overall rise in the US stock market, JD.com's share price rose 12.4% that day, and its market value exceeded $63.2 billion, far exceeding Pinduoduo's $43.6 billion.

After a difficult competition in 2019, JD.com finally regained its position and regained its position as China's second largest e-commerce company.

In October last year, JD’s social e-commerce app "Jingxi", a social e-commerce app under the benchmark Pinduoduo, was officially launched independently and connected to the WeChat first-level entrance (Pinduoduo is the second-level WeChat entrance), followed by the introduction of tens of billions of subsidies. Pinduoduo's base camp sinks into the market. This has become an important source for Jingdong to obtain a new round of growth.

In the WeChat ecosystem, Tencent has supported Jingxi as the twin brother of Pinduoduo. In addition, under the epidemic situation, JD.com has gained a good reputation with self-operated logistics and began to rise against the trend.

The situation in the Chinese e-commerce battlefield is undergoing subtle changes, and JD.com is shifting from defense to offense.

Jingdong Fresh Supermarket sold more than 88,000 tons of fresh ingredients , a year-on-year increase of over 230%!

Since the outbreak, online sales of fresh vegetables have soared. Vegetables have the largest growth rate, reaching a growth of 5 to 7 times. For example, if there are daily orders of 30,000 to 50,000 yuan in sales, now there are 200,000 yuan and 300,000 yuan in sales.

In response to the surge in vegetable orders, JD Fresh Supermarket has increased its daily vegetable purchases. There are about 175 varieties of vegetables alone, and more than 200 varieties in many cases.

Fresh and tender vegetables attract the attention of many online and offline customers at dawn. Jingdong sells more than 3,000 tons of fresh ingredients every day . According to statistics, from January 20 to February 18, more than 88,000 tons of fresh ingredients have been sold, a year-on-year increase of more than 230%. Among them, Wuhan alone has sold more than 2,800 tons, more than 400% year-on-year.

JD.com and various catering companies launch a cross-industry alliance cooperation model

Faced with a sudden epidemic and a surge in orders, the most shortage of JD’s fresh food business is manpower. On the one hand, JD.com rationally deploys the original employees to encourage one post to be versatile and improve efficiency;

On the other hand, it proactively contacted catering companies to implement a shared employee plan, seconded idle employees of catering companies to work, and helped catering companies to use the JD e-commerce platform to sell ingredients, semi-finished products and other products online.

Both parties have achieved a win-win situation in the fight against the epidemic.

In recent years, the types and forms of marketing in various industries have become more and more diverse. In the context of slowing market growth, difficult product technology innovation, and stabilization of the brand structure, more and more companies have begun to think about marketing Surprising, brilliant and outstanding performance.

Cross-industry alliances have become a force not to be underestimated.

How to do a cross-industry alliance?

What is a cross-industry alliance?

Refers to the vertical relationship between industries not upstream and downstream, but a horizontal cooperative relationship in which both parties have mutual marketing and mutual benefits. Relying on each other's brand image and reputation, we can attract more ethnic-oriented customers and create win-win market benefits.

Why cross-industry alliance?

With the development of business, market competition has become more and more cruel. Conduct cross-industry alliances.

On the one hand, under the gradual formation of a monopolistic market structure, large brands and large merchants need to further extend and expand after retaining their original market shares.

On the other hand, some small businesses, small businesses, and small brands expect to resist and attack big brands in this way. At the same time, some companies expect to use the reputation of their partners or brand grades to expand and promote themselves.

So how can we effectively alliance with other industries? I will expand here to talk about it in detail.

A good start is half the battle, and this sentence is especially important here. For cross-industry alliances, choosing the alliance partner is very important.

First of all, the alliance object must ensure that there is no competitive relationship between the two.

Secondly, the target markets of the alliance objects should be similar or even the same.

Third, it is the consideration of brand owners from both sides in different industries.

It is necessary to achieve a basic "door-to-door pairing", otherwise it will lower the brand value of one of the parties in the eyes of consumers, and it is likely that the gains outweigh the losses. Of course, there are also some companies with weaker brand recognition that would like to cooperate with companies with higher reputation to improve themselves. And foreign brands with high brand awareness may also be willing to cooperate in order to enter the local market and expand audiences. But it needs to be cautious.

Cross-industry alliances achieve a win-win situation for the interests of enterprises, society, consumers and other parties through complementary advantages in different fields and integration of resources.

If you have any questions, please comment in the comment area.