iPhone 12 Is Still Very Powerful,

But People Still Disappointed?

Early this month, Apple released the new iPhone 12 this year as scheduled. Due to the impact of the epidemic, the launch of the new machine came later than in the past. Originally scheduled to be released in September, iPad Air 4 and Apple Watch 6 stole the limelight. It is a pity that the belated iPhone 12 has not been able to pull out the grass that has been long for a month-even more disappointing.

This disappointment has nothing to do with the leak before the press conference. It is true that the 100% correct prediction of the new machine does reduce some of the freshness when watching the press conference, but in the final analysis, is it not because the leaked news has no bright spots? You are like the EOS R5, the flagship micro-single released by Canon at the beginning of this year. A few months before the press conference, it proactively unveiled blockbuster features such as 8K video recording and 12 frames per second ultra-high-speed continuous shooting. Are you still looking forward to it? On the iPhone 12 side, everyone’s mood became like this: "This time the new machine will really pull the hips as predicted".

What Are The Upgrades Of The iPhone 12 This Time?

The first is appearance. The rounded and smooth side design adopted since the iPhone 6 has returned to the original right angle. Apple called the shape of the iPhone this time "ALL-NEW Design", but IMHO, have you forgotten the heavenly iPhone 4 and iPhone 5? I can only sigh that the trend is a circle. Maybe in a few years, iOS will have to change back to its original design, and then dubbed "We are leading the next trend", but I don’t know that Mr. Luo has already gone to the subsidiary company. Before, I just walked too far ahead, and I was forced to go live to pay off the debt before that day arrived.

The second upgrade is the A14 processor. Although it was robbed of the first launch by iPad Air 4, it did not affect its absolute dominance in the field of mobile phones. It still slammed the 8X5 of Qualcomm next door. But the problem is that last year's A13 processor has already done this. Even if the processor is not updated at all this year, for most users, they will basically not perceive it, because not so many people have such high performance requirements— -Except maybe the players of "Original God".

The third upgrade is 5G. Although 5G is a new technology that will lead the next era, after all, the Android next door has been released for more than a year. This is definitely not a new idea for the iPhone, more like an expected upgrade-if Cook said This year's iPhone 12 is still only 4G version, which is considered a "surprise".

The most interesting part of the 5G part is that the press conference actually spent more than 10 minutes dedicated to telling you what 5G is and what advantages 5G has. This may make you very confusing, because 5G base stations have sprung up like bamboo shoots in China, why are they still here to popularize 5G for me? In fact, this part was not photographed for Chinese people, but for Americans. According to relevant surveys, in fact, most American consumers do not know what 5G is, and there are even quite a few people who think that their iPhone supports 5G. This can make Cook, who value profits, sit on pins and needles and must mobilize the consumption enthusiasm of these people. So you see a small 5G science lecture hall that is at least more than a year late. By the way, through global live broadcasts, the average of American consumers The level of knowledge revealed a brilliant...

The fourth upgrade is the screen. First of all, the screen material is a super-ceramic panel cooperating with Corning, and its anti-fall ability is increased to 4 times that of the original glass panel. But please note that no matter how hard the glass is, it is only drop-proof but not scratch-resistant. Compared with sand and gravel, the hardness of glass is still insignificant. You may not be able to break this iPhone 12, but the small scratches will still drive you crazy. If you want to sell it second-hand at a good price, you should continue to put on film and cover.

At the same time, the screen resolution of the iPhone 12 is also upgraded. Finally, it has been upgraded from the 720P "HD" screen of the Xr and 11 to 2532 x 1170. The smaller iPhone 12 Mini has no reduction in resolution, reaching 2340 x. At 1080, the ppi is even higher than the iPhone 12. Coupled with support for HDR10, Dolby Vision, the highest screen brightness of 1200 nits, and Apple's consistently excellent color adjustment, there is nothing to say about the screen usage, and it is still at the top level.

But what about new things? Liu Haiping is still in use, and the high screen is still owed-this is not a new thing, even something that the Android camp has used badly, why haven't I seen it on the iPhone? It's really disappointing.

The fifth upgrade is MagSafe wireless charging. MagSafe can be said to be the tears of the times. Those who have used old Macbooks must miss this charging method: the charging head is not directly plugged into the computer interface, but is magnetically attracted to the interface. If someone walks and stumbles on the charging cable, the magnet will be disconnected directly, instead of pulling the entire computer off the desktop. However, since the popularization of USB Type-C, Macbooks have all become Typc-C interface charging. Instead, the Microsoft Surface next door still retains the magnetic charging interface.

The so-called "MagSafe" of the new iPhone this time is more like a spiritual return. Its essence is still wireless charging, but with a magnet that can be absorbed. But to be honest, I didn’t quite understand the purpose of this. Isn’t wireless charging just for charging and taking away? Now it can be charged immediately, but when you take it, you will find that the MagSafe charger and iPhone are sucked together, and you have to manually unplug it-what is the difference between this and wired charging? The step of plugging is omitted, just unplug it?

The sixth upgrade is the camera. The iPhone 12 and iPhone 12 Mini have not made much progress. They still use dual cameras, and the CMOS pixels are still 12 million, but the aperture of the main camera has been increased to F1.6, the input light is larger, and the lens group design has also been innovative.

The bigger change is the iPhone 12 Pro Max. Its wide-angle main camera is upgraded to a new CMOS with a 47% larger area, which not only can record more details, but also has better dark light performance. Coupled with the newly designed CMOS anti-shake function, night photography can be said to be twice the result with half the effort.

The two new models of the iPhone 12 Pro series have also added the same LiDAR lidar of the iPad Pro 2020, which improves the AR performance of the mobile phone and also improves the focusing performance in low light.

In addition, in order to cooperate with the upgraded camera, Apple has developed its own Apple ProRaw image format. Raw is no stranger to consumers who love photography. Compared with the common JPG format, Raw can record more information, and can adjust parameters such as white balance and brightness without loss. And Apple ProRaw not only has the latitude of Raw, but also can use the intelligent HDR of multi-frame synthesis, which can make the creation of photographers more worry-free.

The two new models of the iPhone 12 Pro series can even shoot 4K Dolby Vision HDR video! Not only that, you can also edit these videos directly in the iOS photo album: zoom out, zoom in, crop, and even set filters... You can completely treat your iPhone as a professional camera that can be used in the early and late stages!

It sounds really awesome, but... after all, for most consumers, can these new features really be used? Apple ProRaw, if you never take photos in post, then it has no value to you. As for photography enthusiasts who know more about post-production and professionalism, most of them actually think that taking pictures with their mobile phones is a matter of no sense of ceremony. They prefer to use professional cameras-not to mention the CMOS of your mobile phone. No matter how big it is, can it be bigger than the full frame?

And Dolby Vision HDR video, if you usually just record life, then shooting in this format will have a sledgehammer feeling. As for what you said can improve the quality of short videos... Do you not know that many professional teams have already started shooting short videos with professional micro-single?

As for LiDAR-iPad Pro with the same type of LiDAR has been available for nearly half a year, and I have never used it once...

In short, the updated things on the imaging system this time gave me a sense of embarrassment that ordinary people may not need, and professionals do not appreciate it. I think these functions should be aimed at consumers who want to transform from ordinary users into professionals. For example, if someone wants to learn photography from scratch, he doesn’t need to buy a camera first. Instead, he can start with the iPhone 12 Pro series and learn how to grade first. If someone wants to learn how to shoot video, then You can start with the iPhone 12 Pro series, start with simple video creation, then make a little progress, and finally buy a professional video camera.

In short, in the end, the real "Pro" people have to buy more "Pro" equipment.

For ordinary people, the most clearly perceived apertures are enlarged and low-light shooting is upgraded. These updates are really too routine, and they don't have much interest at all. And the whole press conference was filled with such an atmosphere from beginning to end. Everyone already knew the answer to the riddle, but you still have to be patient and listen to the riddle first.

Oh, to talk about unconventional "upgrades", but there are also-the entire iPhone 12 series will not include charging heads and headphones. Although I don’t need the built-in charging head and earphones since the iPhone 7 era, I don’t have any opinion on cutting these things, but the reason you gave is not to cut costs, but to "environmentally friendly", which makes I don't understand it. Otherwise, the mobile phone will not even have the packaging box in the future. All of it will be sold as CPU parts. It cannot be delivered. You must go to the Apple Store to buy it. You must only walk on the road and not drive. This is called environmental protection.

In the past, we always joked that the iPhone new product launch event in September every year was the Spring Festival Gala of the technology industry, because everyone paid close attention to it. As a result, I didn't expect it to be true. The current iPhone conference is becoming more and more like the Spring Festival Gala in recent years, and it is becoming less and less exciting.

However, even if people are so disappointed, the iPhone 12 series will still be popular in the foreseeable future. Due to the impact of the epidemic on production capacity, it may even be out of stock. Because the iPhone is still the most worry-free mobile phone on the market, because the iPhone is still the most critical part of the Apple ecosystem, because the iPhone will still be equipped with iOS and the App Store that everyone loves. If it is said that the original iPhone and iOS are the representatives of the perfect combination of hardware and software, and the two are complementary, then iOS is now carrying the iPhone hardware. If it were not for the habits of use, it is estimated that many Apple users have already switched to Android.

iPhone 12 will sell well, not because it is 12, but because it is called iPhone.

In addition, the iPhone 12 complements the shortcomings of resolution and reduces the weight of the body to 162g. In the dessert market, it can be said that there is almost no opponent. The small-screen iPhone 12 Mini has a smaller screen and a smaller battery. Apart from a single card, the core components are almost the same as the three big brothers, and the price is the same as last year's iPhone 11. With such a price-performance ratio, I can't think of any reason why it won't sell out. Plus the PDD subsidy you know.

However, people still hope that the next time they buy an iPhone, its features and design attract people, not the so-called price-performance ratio. It’s not that people don’t like cost-effective products, but—it’s Apple after all, right? The apple that changed the world.

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